Christmas Message

Christmas Message

The time of year leading up to the Christmas holidays is probably our favourite time of the year at Target Tours. We get to reflect on the past year on what we have accomplished and to look ahead to 2019 with great anticipation on a future we hope to create.

This past year we grew our family with the acquisition of Duncan’s Island Tours in January, a private tour operator here on PEI. With this purchase, we also decided to create a new brand for our inbound travel business called “Target Tours Atlantic”.  Target Tours Atlantic provides incoming groups or individual visitors to Atlantic Canada with tour options in the Atlantic provinces. It has been exciting to see our team step up and take ownership of this new addition. One of our measuring sticks has been our placement on TripAdvisor and we are pleased to report that Target Tours Atlantic went from #44 of 48 when we first launched to #2 of 48 in less than six months. This reflects not just the hard work of our guide team but of our incredible Target Tours Atlantic office team as well. You can see our listing HERE.

Our Driver-Guide Kevin in action

With the purchase of Duncan’s Island Tours, we added 5 new Driver-Guides to our team. We also added a couple more Step-On Guides to meet the demand we were experiencing. To keep it all together, we added a new office team member, Bryanna LeClair to work along side Katie on our Target Tours Atlantic Team. Bryanna interned with us over the summer but has continued part-time during the school year. We’re also excited to announce that she plans to begin as a full-time employee with us once she graduates from UPEI with her Business Administration degree in the spring.

Tour Coordinator Bryanna LeClair

The rest of the office team has also seen lots of development. Justin who used to work as a Tour Coordinator is now focusing on Tour Planning, Laura is doing an awesome job on reservations and tour preparation for the Tour Directors, Katie is working hard to bring all the new guide staff into the groove, and Jacqueline keeps it all together managing the office and working with John and Lynn to grow the business. We are so fortunate to have a great group of young professionals who come to work every day to do what’s best for our customers and to have fun along the way. We do laugh a lot!

Target Tours has also had a successful year with new tours and new destinations visited. Our proudest moment this past year was not actually a tour but our 10th Anniversary Birthday Bash. Next year, 2019 will mark our 10th year in business and in anticipation for “The Big Ten” we decided to host a large celebration for our team and past passengers from recent years of travel.

Our Big Birthday Bash

To say we were overwhelmed by the support of the Target Tours community is an understatement! We hosted more than 325 guests on September 29th at the Delta Marriott in Charlottetown. That included 3 buses transporting clients from Nova Scotia and New Brunswick. The event involved a lunch, a small presentation, and some fun games familiar to several past passengers. It was amazing reuniting with guests from past tours as well as to watch travellers from different provinces getting to reconnect with hugs and handshakes. It was a great reminder of why we do what we do!

Finally, we finished off the year by winning the Workplace Excellence Award from the Greater Charlottetown Chamber of Commerce and were nominated as one of three national finalist for the Small to Medium-Sized Business of the Year award by the Canadian Tourism Awards. These two industry nods have been hugely meaningful to our team and confirms what we already know, what an awesome team we have! You can read more about these awards HERE.

Our Workplace Excellence Awards (L to R Jacqueline, Katie, Lynn, John, Laura, & Justin)

In closing, we want to wish each and everyone of you a very Merry Christmas and a healthy and prosperous 2019. We are excited for the future and we look forward to creating more travel memories and new experiences that will last forever.  See you in 2019!

-John & Lynn Dunphy, Co-founders Target Tours & Target Tours Atlantic 

P.S Keep an eye out on how we continue to celebrate “The Big Ten” in 2019. Lots more fun and celebrations to come…



  1. I wish you and Lynn and your fantastic team all the best for a Merry Christmas and a Happy New Year.

    • Hello Susan, Thank you for the kind words! We appreciate it and we wish the same for you and yours.

  2. We took two trips this year and already have one booked for next year. Always a no hassle good time .thanks

    • Thanks for being such an amazing member of the Target Tours community. Your choice to travel with us means the world and we can’t wait to see you once again in the new year!

  3. Merry Christmas and Happy New Year! We enjoy travelling with Target Tours and look forward to our next trip. ED AND BETTY HOSPODAR.

    • Thank you Ed & Betty! We wish you and your family the same and thank you for choosing us.

  4. Wishing you (John & Lynn) & all the Target Tours staff a very Merry Christmas & a Happy, Healthy & Prosperous 2019!!! Looking forward to making more memories travelling with Target Tours in 2019!! Best regards, Judy(MacDonald) & John (Roberts).

    • Thank you Judy! We wish you and John the same. We can’t wait to see your smiling face next year on tour again 🙂

  5. So sorry to have missed your big celebration in Sept as we had a prior commitment. Congratulations on winning the workplace Excellence award. John you and your group are so deserving of this honor and more. Just wanted to wish you and Lynn and your wonderful team a very Merry Chriatmas and a fantastic year ahead.

    • Thank you Bernadette for this lovely note of support. We’re very proud of our team and what we’ve achieved together and look forward to what’s to come!

  6. All the best of the holiday season JOHN, LYNN , and staff. Every time you post a new trip I would love to go on them all, as you have everything so planned.

    • What a lovely note to receive from you Doris! Thank you for being such a wonderful support and we look forward to our next adventure with you. We wish you a wonderful holiday season.

  7. I will be taking my first trip with Target Tours this May to New York City. I am very looking forward to travelling with a company that has such an impeccable reputation. Happy Holidays and all the best in 2019 to everyone at Target Tours!

    • Thank you Candice for taking the time to share this! We’re excited for you to join us and we can only hope to live up to our reputation for you. See you in the spring!

  8. Wishing the Target Tours team a Merry Christmas and super 2019. All the best to Walter and the excellent bus drivers we had on our cruise to Bermuda 2017.

    • Thank you so much Judy! We wish you the best of the season as well and we will certainly pass along your best wishes to Walter and your driver.

  9. Merry Christmas John and Lynn and staff ! You are a wonderful organization and deserve all the credits you get ! We love traveling with you! you take excellent care of your travelers !

    • What lovely words Cynthia! Thank you for choosing us and we wish you and yours a very happy holidays!

  10. Happy Holidays John & Lynn and to all of the wonderful staff at Target Tours. All the best in 2019 and beyond. Look fowardin taking many more adventures with you.

    • We would love to have you join us again Kate! Merry Christmas to you!

  11. John and. Lynn it was great pleasure joining the Target Team as a contract driver along with the Duncan Island tour group . everyday was a great day working with the staff and clients .From Toni and myself to you and your great staff Merry Christmas all the best in the New Year
    Don & Toni

    • Thank you Don for sharing that! We’re thrilled that you’ve joined the team and the Target Tours Atlantic side is very fortunate to have such an amazing guide team that represent us so well. We couldn’t do it without you. All the best to you and Toni!

  12. You all know how much we love all of you!! Sending love from your friends in Ontario. Merry Christmas.

    • And the same to you Julie! We love our amazing Ontario colleagues and we feel very fortunate to have met you. All the best to you and your team 🙂

  13. I have taken 3 trips with Target Tours and each trip has been a wonderful experience and the staff are awesome. I already have a trip booked in 2019. I would like to wish you all a Merry Christmas and a happy New Year .
    Carole Landry

    • Carol, your continued support of Target Tours does not go unnoticed. Thank you so much for choosing us and we hope to continue to live up to your expectations. We hope you have a wonderful holiday season and see you in 2019!

  14. Have a great Hoilday Season and AllThe Best For 2019

    • And to you Shirley! Thank you for taking the time to leave a message.

  15. Just got back from your Christmas Nashville Tour. Had a blast thanks to Walter and Jim. Would recommend this tour to everyone. Merry Christmas John and Lynn and all your staff.

    • What wonderful news! Thank you for sharing that and we’re thrilled you had such a wonderful time with Walter and Jim. Our best of the season to you and yours Linda.

  16. Happy New Year John & Lynn and all of the team at Target Tours, You sure are a Great Bunch of people. Have always enjoyed all of our tours with Target Tours. Hope to see you soon. Have a Great 2019. Big Hugs Love, Brenda & Joey.

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